LeadFeather Guns & Ammo, a family-run indoor shooting range and retail store in Winter Haven, Florida has switched to AmmoReady.com to take advantage of its direct integration with Cervelle’s Merchant Magic POS system.

LeadFeather’s new, custom, mobile-ready website is updated automatically and always features all inventory available at their retail store, with no manual website administration required.

When buying online, LeadFeather’s customers can choose to have their non-firearms products shipped directly to them, transfer firearms to a third party FFL, or pick their order up at the store. Each online order is automatically downloaded to Cervelle for fulfillment and to update inventory to keep the website and POS system in sync.

For now, the new LeadFeather Online Store features their current inventory of in-stock rifles, in-stock handguns, and ammunition available for sale online or at the store. Future updates will bring used guns and other features to the website.

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