Driving Traffic with Marketplaces and Aggregators

The hardest part of any firearms-related ecommerce business is finding an effective and affordable marketing strategy (IRL or digital) that cuts through the noise, reaches your intended audience, and drives traffic to your website. That challenge is made increasingly difficult by the limited online marketing options available to firearms retailers.

Big Tech™️ hates guns does not allow the advertising of firearms, ammunition, or weapons. If you could deploy your marketing dollars on social media or search engines to target consumers who want to buy guns the way you can target virtually every other consumer, of every other product, you wouldn’t be reading this.

Fortunately, gun-friendly marketplaces like GunBroker, Everest, and Weapon Depot, along with product aggregators like Gun.deals, WikiArms, AmmoSeek, GunEngine, and GunCoyote are filling the void. AmmoReady offers data feed add-ons for these and other “channels”, which means you can stop spending time, money, and effort trying to drive online gun buyers to your website, and instead, put your products where they’re already shopping…

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2022-06-21T16:37:41-04:00

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