has announced the immediate availability of a free add-on for Cervelle’s Merchant Magic ™️ POS solution. The new add-on enables “one click” integration between Merchant Magic ™️ and AmmoReady’s rapidly growing, gun store ecommerce and dropshipping platform.

“We’re very excited to be working with Cervelle to provide their customers with the option to connect Merchant Magic ™️ to AmmoReady,” commented Paul Angell, AmmoReady’s Founder and CEO. “The benefit of real time data synchronization between in-store and online operations can’t be overstated. Merchant Magic ™️ users now have the option to leverage the entire AmmoReady platform, including streaming in-stock inventory to AmmoReady from Merchant Magic ™️ and offering in-store or curbside pickup, along with the full range of AmmoReady’s distributor dropshipping capabilities.”

Once installed, the Merchant Magic ™️ add-on for AmmoReady will automatically keep inventory, customer, and order information synchronized between the two systems, freeing users from time-consuming, error-prone, manual data entry. This level of automation means retailers can focus on marketing and selling their products instead of spending time listing them online and bouncing between applications.

“We’ve watched AmmoReady’s rapid growth over the last few years and have become very familiar with their innovative ecommerce platform”, said Nathalie Day, Cervelle VP of Sales and Marketing. “We believe this partnership will offer tremendous value to our customers. We know that Paul and his team will provide the same level of exceptional service to our customers that we strive to provide every day.”

In light of the ongoing impact from the global pandemic, efficiently “streaming” in-stock inventory, selling online, and offering in-store or curbside pickup has become a critical business process that all firearms retailers must embrace immediately. The combination of POS integration with AmmoReady’s existing and soon-to-be-released features provides a proven, cost-effective solution that can be implemented quickly and put into action with little to no training.

About provides inventory and catalog management, customizable ecommerce websites, order fulfillment, and firearms dropshipping solutions for FFLs. Through a growing list of optional add-ons, the AmmoReady platform also offers turn-key integration with partners including CoreStore, Rapid Gun Systems, Cervelle,, WikiArms, Everest, AmmoSeek,, TaxJar, ShipStation, Credova, and GunBroker. To learn more visit

About Cervelle

Cervelle Software has been providing ATF-compliant POS software for the firearms and sporting goods industries since 2000.  In addition to web integration, Cervelle’s retail solutions include customer and inventory management, 4473 kiosk, integrated bound book and range management. Cervelle is partnered with RSR Group, Sports South, Lipseys and Big Rock to offer live catalogs and automatic inventory replenishment.  Cervelle’s feature-packed, affordable software coupled with their knowledgeable and friendly customer service team has made them America’s favorite firearm software company. For more details call 407-673-4898, visit or send an email to