Abandoned Cart Reminders
Cart abandonment is a problem. The average ecommerce store loses over 75% of its sales to cart abandonment. Some industries experience average cart abandonment as high as 83.6%.
It’s the Shipping, Stupid
Hidden costs are the primary reason your visitors leave without purchasing, ranking first in both probability and impact. 25% of customers specifically cited shipping costs as the primary reason driving them away.
So Email Them a Free Shipping Coupon!!
CPC Strategy found that free shipping is deemed “critical” to 73% of customers to make a purchase and will encourage 93% of shoppers to buy more online. According to HubSpot, 24% of shoppers are ready to spend more to qualify for free shipping, so this is a great way to increase the average order value.
How Abandoned Cart Reminders Works
The Abandoned Cart Reminders add-on lets you configure an automated, two-step email drip campaign with the option of including a discount or free shipping coupon in the second email. You just set it and forget it. The add-on can be installed from the Settings > Add-Ons tab on your AmmoReady Dashboard.